The 5 Filters of the Mass Media Machine
Noam Chomsky is well known for his illustration of the “Propaganda Model.”
Chomsky’s model includes five filters that expose how the media is
controlled and completely infiltrated by corporations, governments, and
Mass media firms are big
end game? Profit. And so it’s in their interests to push for whatever
guarantees that profit.
It isn’t so much that the media are selling you a product — their
output. They are also selling advertisers a product — YOU.”
3 THE MEDIA ELITE
Governments, corporations, big institutions know how to play
the media game. They know how to influence the news narrative. They
feed media scoops, official accounts, interviews with the ‘experts’.
They make themselves crucial to the process of journalism. So, those in
power and those who report on them are in bed with each other.
If you want to challenge power, you’ll be pushed to the
margins. When the media – journalists, whistleblowers, sources – stray
away from the consensus, they get ‘flak’.
5 THE COMMON ENEMY
To manufacture consent, you need an enemy — a target. That common enemy
is the fifth filter. A common enemy, a
bogeyman to fear, helps corral public opinion.
Noam Chomsky on Donald Trump [November 2018]
“Trump has two constituencies. One is the actual constituency: corporate power and extreme wealth. And he’s serving them magnificently… Then there’s also a voting constituency which is actually different…Them he is actually harming seriously, but he has to find a way to mobilize them and make them believe that he is actually working for them. And a large part of the rhetorical excesses that he’s criticized for are I think quite purposely undertaken.”
Noam Chomsky: Neoliberalism is Destroying Our Democracy
“Margaret Thatcher said ‘there is no society, only individuals’… for Thatcher that’s an ideal. Neoliberalism destroys or undermines the governing mechanisms in which people can participate. To weaken them, undermine unions and other forms of association, and leave a sack of potatoes. Meanwhile, it transfers decisions to unaccountable private power all in the rhetoric of freedom.
The one barrier to the threat of destruction is an engaged and informed public acting together to develop means to confront the threat and respond to it. And that’s systematically weakened for people to become more passive and apathetic and not disturb things too much. And that’s what the neoliberal programs do. So put it all together and what do you have? A perfect storm. This is all very simple, it’s in front of our eyes. All you have to do is look.”
Andrew Marr: “How can you know that I’m self-censoring? How can you know that journalists are..”
Noam Chomsky: “I’m
not saying you’re self censoring. I’m sure you believe everything you’re
saying. But what I’m saying is that if you believe something different,
you wouldn’t be sitting where you’re sitting.”